Is it essential for you to put your brand on Instagram? Definitely, yes! We all know that the most successful business marketing and advertising happen where people spend the most time — that happens to be social media.
Right now, Instagram is one of the platforms they commonly use, and it just keeps getting more popular day after day.
For our 75 Social blog this week, we explain why every business — no matter what industry — should use Instagram.
There are over a billion monthly active Instagram users
Instagram is one of the largest social media platforms worldwide with over a billion monthly active users. For that reason, many companies that market here are reaping the benefits now.
What’s even more remarkable is that 63% of its users log-in daily using its app across all available devices. This gives opportunities to different industries to do promotions daily without limiting potential customer reach.
Now, it’s easy to just register but content creation is not always easy to do especially for novice users. Whether it’s in the form of an image or a video, users have to provide something that will engage its potential customers. If you don’t know what to post and manage your Instagram account, 75 Social is here to help.
With our Instagram Engagement Engine, there’s no need for you to worry about what content to publish, when to publish it, and how to monitor it. Plus, there will be a dedicated and competent social media manager who’ll work closely with you in ensuring your business is properly promoted.
Instagram users spend an average of 30 minutes daily on Instagram
Globally, Instagram users spend an average of 30 minutes on the platform every day, and this number is projected to grow dramatically in the coming years. With that, many businesses are making their presence felt, and the competition is tighter than ever. The brand that has strong, consistent, and engaging content — visuals, videos, and stories — will emerge as noticeable and marketable among competitors.
Shopping on Instagram is leading and thriving
With Instagram Visual Search, a recent feature, shopping via its app is easier than before. This feature is added to its Shop features and it empowers businesses and consumers to buy and sell seamlessly.
But there’s more to why shopping on Instagram is leading and thriving. A Facebook survey indicates that 83% of Instagram users use its app to discover products and services, and a whopping 80% of its total users decide whether to buy the product or service they discovered via its app or not. This means the majority of its users are on the app to shop.
Influencer marketing is big on Instagram
Almost all influencers say that Instagram is the best choice for influencer marketing. Many businesses allot a huge percentage, roughly around 70%, of their marketing budgets, for influencer campaigns. There are many influencers on Instagram, and you can indeed find one who can best represent or promote your brand.
If ever you are not yet convinced to invest in influencer marketing, recent business statistics show that brands earn $5.20 for every dollar spent on their chosen influencers. That’s why you should be on it. This industry on Instagram is enormous and it’s worth a whopping $1.7 billion — and growing. Many businesses that invested in it felt its incredible impact.
Instagram users are likely to engage with brands.
Almost every active Instagram user is following at least one shop or business and promotional account. More than 200 million users use the app to visit and check a shop or business profile daily. This means, setting up an Instagram account is of paramount importance and crucial to your business success.
However, always keep in mind that simply posting content on your Instagram account is not enough to succeed or build a brand. This is where social media management starts. Engagements and interactions with your customers are vital to the success of your brand’s presence. Creating hard-to-resist content is proven to draw likes and engagement. Constantly engaging with your customers really develops long and lasting relationships.
Compelling brand advertising on Instagram
There are more than 20 million businesses worldwide that advertise and market on Instagram. It is a flexible platform where you can post content and visuals like photos, videos, and collections in the feed where you have a higher possibility of appearing in the Explore section. The Instagram ad can redirect all of your content to your website, Shop, Instagram profile, and Facebook Messenger chatbot.
For brands aiming to reach a younger audience, Instagram is perfect for you. Young adults ages 18 to 24 make the majority of its users. In that sense, businesses that want to encourage the next generation of consumers should have an Instagram account.
To learn more about 75 Social’s Instagram Engagement Engine program, go to this link. You may also see our available pacages below.