Building a business from scratch is not a walk in the park. Aside from securing a permit and other legal works, traditional marketing to promote your brand is not cheap.
Luckily, with the advancement in the digital space, brands can now take advantage of available tools to promote their offerings online, i.e. social media, video-sharing services, etc.
Not everything though is free. For instance, a website is one of the must-haves for any business. However, not everyone knows how to build one, and if you have limited to no knowledge about it, then your best option is to hire a professional.
(Read about our blog on web designing here)
Now, having a website is just one thing. Making it visible on search engines is another. This is where search engine optimization (SEO) kicks in.
But what really is SEO and why is it essential for your business success? Is it really necessary to incorporate SEO into your website? Find out the answers below.
What is SEO?
Search engine optimization (SEO) is a process of improving your website’s presence organically and increasing its visibility across different search engines. It also helps your website emerge from the competition by using keywords and phrases related to your brand, products or services.
When your website has good ranking on search engines, you will get good exposure. This, in turn, will attract potential customers. At the same time, you are building trust among your existing clients, while also encouraging interactions with them.
Top reasons why your website needs SEO
Your brand promotion strategies are aimed at increasing your visibility. Since almost everyone uses the internet in their day-to-day life, SEO is crucial to driving traffic to your website.
Through SEO, it will be easier for people to find you. As a result, your brand will outshine your competitors. Effective SEO strategy also increases your brand’s visibility, putting your website at the top of search engines.
As more people visit your website, this will encourage engagement, and further improve your conversion rate.
SEO is also fundamental in building your brand’s credibility. As it helps your website rank higher on search engine result pages, more and more people will likely visit it. By ranking higher, your business becomes more legitimized as it gives an impression that you are the brand they are looking for.
Being on the first page means more exposure for your business, and more importantly, giving it the brand recognition it needs. And get this, studies suggest that 75% of people don’t make a purchase online from anyone or any brand, unless it’s one that is either highly visible on social media or lands at the first page of Google Search.
About 5.6 billion people worldwide use Google as their search engine to look for products and services online. However, you have to remember that these people won’t spend their entire day scouring through pages just to do that.
According to studies, the first organic result on Google Search gained 28.5% clicks, while the second and third positions received 15% and 11% click-through rates. So, if you’ve done the right optimization, you’ll likely land on the first page.
When you’re successful at making your website at the first page of any search engines results page (SERP), you’re also successful at getting more site visitors. These leads will eventually be converted into sales. Keep in mind though that your website should have all the necessary elements to take action.
Business owners have to keep in mind that SEO takes time to produce positive and long-lasting results. Unlike other marketing campaigns and strategies that generate immediate results, SEO is a slow and steady process.
But once your methods gain momentum, your brand visibility and presence can last for months or years.
In SEO, the more effort you exert, the more positive results you will receive. So, be patient and consistent and there’s always a reward in the end.
SEO is always going to be an integral part of the digital space. Therefore, having one is not just a wise investment but a must in every business.
It is surely not an easy task, so patience and consistency are very important to receiving desirable and profitable outcomes.
SEO is your most affordable business investment and this is crucial for your business success. While it might appear expensive at first, keep in mind that this online marketing is the cheapest and one of the most effective methods in brand promotions.
Affordable Search Engine Optimization Package
Need help in optimizing your website? 75 Social is ready to assist in optimizing your website by accurately using strong SEO keywords and phrases to put your business on top of search engines.