What Exactly Is Instagram’s New Global Campaign ‘Yours To Make’?
Instagram has taken another great leap by launching “Yours to Make,” a new global branding campaign focusing on the benefits of community connection in the app. The new campaign, which is already live in the US and UK, and will be launched in other territories later...
Twitter’s Professional Profile And Spaces: Accessibility Updates And More
Twitter is known for keeping you updated on what is currently happening locally and globally. This micro-blogging social media platform has redefined the term “trending,” which relates to the most talked about or popular topics among its users. From celebrity scandals...
App Annie’s In-Depth Report On Latest Social Apps Trends
To be in the know of what's new in social media, one has to take a wider perspective of consumption trends and carefully look into how people use different social media platforms to connect in various ways. Remember that a careful analysis of such trends will let you...
Facebook’s 2021 Creative Forecast: What You Need to Know
The COVID-19 pandemic and other extraordinary influences had a profound effect on the industry in 2020. These changes significantly shaped the creative climate and made marketers take more bold steps in pushing for brands to become "more culturally aware, more...
How Can LinkedIn Q3 2021 Revenue Results Impact eCommerce
According to the latest data from its parent company Microsoft, LinkedIn has surpassed $10 billion in annual revenue, setting a record-breaking user engagement since its acquisition in 2016. With this, LinkedIn anticipates a rapid increase in active sessions and...
Pinterest’s Inclusive Environment: Everything You Need To Know
Over the past decade, the business sector has made a serious effort to cater to all customers regardless of race, skin color, gender preference, body type and ethnicity. This made a significant shift in marketing — whether traditional or digital — of major brands....
YouTube Management: Everything You Need to Know
Social media marketers often neglect YouTube Management because they think their target audience is not on the platform. Well, think again. It is labeled by others as an online video platform, while others think of it as a social media network. Either way, one thing...
Google My Business: How it Works and Why is it Important
What exactly is Google My Business? Google My Business is a free business tool that allows you to manage your brand’s online presence across the Google ecosystem. This allows you to create your virtual storefront, making your brand's visibility more prominent online....
Top Reasons Why Your Business Should Be on Instagram
Is it essential for you to put your brand on Instagram? Definitely, yes! We all know that the most successful business marketing and advertising happen where people spend the most time — that happens to be social media. Right now, Instagram is one of the platforms...
Social Media Management: How And Why It Is Important
What else can you not do on social media? This question pops to my mind constantly every time I see posts of almost everything random on Facebook, Instagram, Twitter, etc. From news to the latest trends, there is always a social media channel for everything. You are...